1/13/2024 0 Comments Moca museum maSince April 2020, workshops have moved to Zoom. Next month, for example, a workshop that takes on “the myth of the starving artist,” is led by the artist Szu-Chieh Yun, who said the subject of money once filled her with “stress, anxiety, and dread.” In “Staying Authentic While Marketing Your Work,” the multimedia artist and designer Daniel Callahan teaches artists to market their work “in ways that don’t feel cheesy,” Mr. Since then, the range of workshops and coaching has broadened. Faler herself - to teach artists from an artist’s perspective about credit, debt, taxes and when it’s time to get or quit a day job. Benjamin that Assets for Artists could be more impactful, both economically and educationally, by hiring artists - including Ms. But in 2015, after Kim Faler, a local artist, learned to make a business plan for her studio practice, she helped convince Mr. Originally, financial planners and accountants led most workshops. He joined the museum in 2000 and, drawing on his background as a community organizer, in 2008 started Assets for Artists, which originally focused on financial education, but has since broadened its purview. And this year the museum is making more space for commerce, including placing a quirky vending machine selling local art in its front courtyard. It created and is leading a coalition to provide resources for regional artists. The museum’s residency program hosts up to a dozen artists who live and work in art studios and shared apartments for up to two months on the museum campus, just steps from the main public galleries. A program that teaches artists around New England to manage their financial affairs and grow their careers has tripled in size during the pandemic to nearly 900 participants. The breadth of the museum’s efforts are substantial. Since it opened in 1999 in a cluster of converted 19th-century factory buildings, Mass MoCA has been doing things its own, typically big way - and attracting art tourists because of it.īut the swap is just one example of how Mass MoCA has been quietly evolving its relationship with art communities across an increasingly broad swath of New England. Perhaps even more unexpected is that this scrappy inaugural “Swap-o-Rama” was organized under the auspices of one of the pre-eminent museums in the United States: the Massachusetts Museum of Contemporary Art.
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